UX / UI
Wireframes
Details Page
Once a product captured a user’s interest, the journey continued on the product detail page. Here, all customization options were presented in a clear, organized manner. To prevent information overload, options were grouped into logical categories and arranged in cascading order of importance, ensuring the experience felt approachable and intuitive.
To support decision-making without interrupting the flow, key tools such as the size calculator and virtual fitting were embedded through iframes. This allowed users to access helpful resources, gather the information they needed, and continue shopping without leaving the page.
Reviews played a critical role in the purchase process, so the review section was designed to be both comprehensive and customizable. Users could filter reviews by rating or size, allowing them to quickly find feedback most relevant to their needs and make more confident decisions.
